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Everything You Want
from a Full-Service Realtor,
For Less

Sure, Homeowners Concept can save you money. You pay only 3.9% (or 1.5% if you show) with NO upfront or end fees.

But experience is what sets us apart.

Our Experience Gets Your Home Sold

How can we offer such superior service for less? Experience!

A Homeowners Concept Realtor sells four times more properties each year than the average agent in Metro Milwaukee.

Almost all of our agents are in the top 5% of all Metro Real Estate agents.

Experience That Matters

On average, our Realtors have 19+ years of experience. The average full-service Realtor has just five.

Strict hiring standards ensure that no rookies or part-timers handle the sale of your home.

Sell or Buy with us!
Give your nearest Homeowners Concept office a call!

West Bend


Why is Homeowners Concept better than a 6% Realty?

We offer the best of both worlds. Real Estate Experience often missing when paying 6% commission AND lower fees. We have 2 FULL SERVICE programs. At the 1.5% you show your own home to buyers without an agent while at the 3.9% we take care of all showings. With both programs, your property will be in MLS (Multiple Listing Service), but if you show your home and the buyer is not represented by another Realtor you pay only 1.5%.  At the 3.9% we show your home to private parties. With both programs the selling broker gets 2.4% selling commission, same as selling a home as if you were paying 6%. Whichever way the property sells, YOU walk away a winner having saved thousands of dollars over a 6% commission!

Your Realtors have more experience than average, how is that?

This is the area that sets us apart. Our Realtors sell at least 4 times more homes per year than the average agent and have been in business for 19+ years (versus 5.5 years industry average). The high skill level of our agents will help you throughout your real estate transaction from the PROPER way to market your home, to negotiating the highest offer possible, working through inspection issues and proceeding to a smooth closing.

How can you offer so much more experience and charge less?

Volume and efficiency. The traditional model is very inefficient. A big chunk of the 6% commission goes toward marketing the agents and the company to get more sellers to pay the high commission. Real estate companies want and are constantly recruiting new agents (you may have noticed that). It is the traditional company's advantage to have an army of low producing agents counting on their circle of friends and relatives than use our method where every agent sells a lot of homes each year. As a result there is a high turnover of agents (you may already know of one that tried real estate for a year or two and got out). On the flip side, we are very proud of having virtually no turnover of agents. We make every effort to employ just enough dedicated experienced Realtors so that they are top producers, stay extremely proficient and even though we charge less, can still make a reasonable living and stay in the business.

What am I missing compared to traditional high commission agencies?

Nothing. Actually you gain more marketing (you'll be surprised to know that some 6% companies exclude their properties from the top 2 real estate websites Zillow and Trulia). We don't.

Do you charge any up-front or other end fees?

Absolutely not. There are no up-front or back-end fees. Additionally, Homeowners Concept does NOT even charge administrative fees which are common with 6% brokers. Some of the administrative fees can run as high as $600 on top of the 6%!

Do I deal directly with one of your experienced real estate Professionals or am I given to a team of assistants?

You work directly with the skilled real estate Professional who comes to list your home, rather than lower-level assistants. Many so-called top producers in the high commission world do not plan to have much contact with you after you have signed the listing agreement. And they need to get that high commission, in order to pay all the members of their staff. We purposely limit the amount of listings and buyers each agent works with so that they can give excellent service to all their clients. That's unheard of in the industry!

Do you have many satisfied customers?

We have been serving Southeastern Wisconsin since 1984. That longevity, speaks volumes to the success of our program. We have a proven track record of getting results with over 23,000 properties sold in Metro Milwaukee and have saved sellers in excess of $73MM in commissions. We have an A+ rating with BBB for 30 CONSECUTIVE years and we are the ONLY real estate company in Metro-Milwaukee to have this great record!

Serving Greater Milwaukee since 1984!

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Smart Sellers Sell 7 Times Using Homeowners Concept!

These savvy sellers have sold not 1 or 2 homes with Homeowners Concept but 7, saving over $34,000 vs a 6% commission.


The vast majority of real estate companies charge an extra fee either paid upfront, OR as an administrative fee at closing. Homeowners Concept DOES NOT charge any extra fees! The most prevalent is the administrative fee charged by high commission brokers which can run as high as $600 at closing. THIS is above and beyond the 5% or 6% commission one pays. Unfortunately, most sellers knowingly or unknowingly pay these extra fees on top of...

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There was a time not too long ago that real estate sales were slow and it was a buyers market. This year though the market has changed particularly for the Milwaukee suburbs. You may have heard homes selling the first day on the market or homes receiving multiple offers and bidding wars (assuming maximum exposure has been achieved, similar to what Homeowners Concept offers). For most properties that is true. The question that comes to...

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